Bollywood actors posting against racism in the wake of George Floyd’s death and worldwide demonstrations have been called out on social media this week for their promotions of Indian skin lightening creams like “Fair and Lovely.”
When the actress Disha Patani tweeted a graphic last week reading “ALL COLOURS ARE BEAUTIFUL,” Twitter users were quick to call her out for her promotion of a Pond’s “Fairness” BB cream, advertised as a face product to whiten skin.
“YOU LITERALLY WORK FOR FAIRNESS CREAM COMMERCIALS THAT SAY “zyada gorapan …,” one person tweeted. The words translate into “more whiteness.”
Priyanka Chopra, who has done commercials for a Garnier skin bleaching cream, faced similar backlash on Instagram after posting in support of Floyd.